Our motto: "Critical thinking in the cheap seats."
Unbiased, honest classical music and opera opinions, since 2007. All written content © 2013 by Paul Pelkonen. For more about Superconductor, visit this link.

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Advertise on Superconductor

The classical music publication for the Internet generation.
No, that's not my head.


"Thank you so much for getting our ad up as quick as you did! 
More people have found us than through Time Out or the New York Times!
--Frank Cullen, Proprietor,  New York Surf SchoolRockaway Beach, NY


Are you...
  •  a restaurant or business owner near Lincoln Center or Carnegie Hall
  • a record label or book publisher trying to get a share of the market? 
  • an up-and-coming artists' agent?
Then you should think about advertising on Superconductor, the New Yorker's first stop for quality coverage of classical music, opera, and new music.

Since 2007 Superconductor has evolved into a daily publication with in-depth analysis of concerts, operas, recordings, and the music industry's news, gossip and trends.

Norman Lebrecht asked "Why Mahler?" We ask: "Why Superconductor?"
Superconductor is written by Paul Pelkonen, an experienced classical music journalist with a decades-long devotion to the opera house and concert hall. 

Our readership is mainly New York-based, with a strong following among concert goers and music industry types. We also cover events in Boston, Philadelphia, and at summer festival venues.

Our features (including the monthly Short List, Metropolitan Opera Previews, the Superconductor Interview and Summer Festival Preview regularly attract readers and listeners with a steady uptick in traffic over the years.

The site's profile elevated in January of 2012, when the story Mahler, Interrupted went viral with 40,000 page views in a single day. The next week saw another 50,000 users hit Superconductor to get an eyewitness account. The site was quoted by newspapers around the globe and mentioned in the New York Times.

About 15,000 users come to our blog every month, and 26% of them stay as returning traffic. Our retention traffic has increased month to month.

Superconductor advertising rates are affordable:

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|| Leaderboard (728×90) Top of every page Monthly: $1,600, 
|| 3 months $4,500, 6 months $6,000, 1 year $9,000.                
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Skyscraper
(160×600)
Left column, 
above the fold, 
every page
Monthly: $1,000
3 months $2,500,
6 months $4,500,
1 year $7,500.
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|Box (160×200) Left column,     
|below the fold, every page         
|Monthly: $180 3 months $500,  
|6 months $750, 1 year $975.  
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Discounts are available for not-for-profit organizations and for volume orders.

Call 917 671-8407 or e-mail ppelkonen@gmail.com for more information.


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Critical Thinking in the Cheap Seats

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Since 2007, Superconductor has grown from an occasional concert or CD review to a near-daily publication covering classical music, opera and the arts in and around NYC, with excursions to Boston, Philadelphia, and upstate NY. I am a freelance writer living and working in Brooklyn NY. And no, I'm not a conductor.